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Local search engine optimization is a branch of SEO that focuses on optimizing a website to be found in local search results.
Local search encompasses all those nifty search terms that scream local, such as:
— Lawyers near me
— Doctors near me
— Handymen near me
— Car Service near me
— Lawyers [city name]
— Doctors [city name]
— Handymen [city name]
— Car Service [city name]
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art & technologies.
Want a local audience to find your business online?
Then you need to understand local SEO. Here’s how to make local search work for you.
What is local SEO?
Local search engine optimization is a branch of SEO that focuses on optimizing a website to be found in local search results.
Content, on-page optimizations, and link building all with a focused, localized intent are part of these efforts.
Why is local SEO important?
Optimizing for local search is important, especially for brick-and-mortar businesses serving specific towns, cities, regions, and even states.
When done right, local SEO allows people to find information about your business quickly and easily, putting them one step closer to a transaction.
Who Won’t Benefit from Local SEO?
While as SEO professionals we would love to see everyone benefit from local SEO and sell these services to more clients, the reality is that some businesses just don’t lend themselves well to local SEO efforts.
Businesses like online only ecommerce shops, local authors, businesses that don’t want to share their local information, and private online sellers who want to keep their information private are likely not great candidates for local SEO services.