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In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web.
Unlike web pages, which typically have many goals and encourage exploration, landing pages are designed with a single focus or goal, known as a call to action (or CTA, for short).
Above we’ve got a homepage and a landing page laid out side by side. See how the homepage has tons of links and the landing page has only one?
While the homepage has dozens of potential distractions as we call them “leaks” instead of links but the landing page is super focused.
Having fewer links on your landing page increases conversions, as there are fewer tantalizing clickables that’ll carry visitors away from the call to action.
That’s why expert marketers always use a dedicated landing page as the destination of their traffic.
We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.
We build websites and eShops with a complete strategy designed to turn your site visitors into customers. As many as %82 of customers are doing online research before they contact you about products or services.