Label & Packaging Design; The Forgotten Marketing
We love Wine, Honey, Ouzo, Jam, Coffee, Sweets and all other kinds of products and their labels.
Product packaging design refers to the creation of the exterior of a product. That includes choices in material and form as well as graphics, colors and fonts that are used on wrapping, a box, a can, a bottle or any kind of container.
— What Is The Product?
— Who’s Buying The Product?
— How Are People Buying The Product?
Idea, creativity, inspiration, and vision all jam-packed within a product. Packaging design can compete with the product quality, but let the victory be joint.
Packaging design main purpose is to make your product more attractive and stand out in the shelf. Packaging design shapes that first impression in a potential customer and is crucial in guiding that customer’s steps towards buying your product.
The products’ extraordinary quality is no longer what sells it. Package design popularity has recently expanded to that end that it evolved into a standalone graphic design offer by itself.
Fact is that everyone feels great when buying something nice. People choose what they buy by “like – do not like” criteria. Regardless if the product is necessity, for fun or luxury, it sells better if it looks appealing and effective.
Some time ago, better quality products had bigger budgets available, which led to better packaging design. Today, however, that is not the case anymore, hence product quality and package design quality do not go hand in hand anymore.
That is why it is possible to offer splendid products packaging design and present yourself on the market with a humble investment.
Packaging design is your brand’s ambassador.
It is a representation of the product and helps it stand out from the crowd. The package should make a strong emotional impact on the customer and help them choose your product.
Some Product Categories
Packaging Design Types
- Food packaging
- Milk products packaging
- Confectionery packaging
- Powder products packaging
- Cosmetic products packaging
- Organic products packaging
- Chemicals packaging
- Pharmaceutical products packaging
Packaging & Label Design
A label is a piece of paper which presents and describes the products in more details. Graphic label design is what sells the product, and that is why label design must attract potential customers and to appeal to them.
Also, label design must stand out from other manufacturers of the same product. Besides the name, a label contains information about the manufacturer, origin, manufacture and expiry date, ingredients, precautionary measures, gross and net weight, barcode, nutritional values table, etc
extensive experience in banderole and label design
A Team of Experienced
Types Of Labels
- wine labels,
- honey labels,
- bottles labels,
- products labels,
- packaging labels,
- other purposes labels.
In addition to the label, the bottle often comes with a banderole. Banderole is a booklet that tells the product story. Most often, banderoles embellish drinks, beverages, spirits and liqueurs bottles, as they appear more sophisticated and more attractive to the buyer.
Banderoles offer additional room for the most important information which the label cannot offer, and what makes a product different from another one (e.g. a specific manufacture mode, special ingredients, limited edition, etc.).
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to discuss a new project.
We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.
At Pampart, We design labels for all kinds of products with special care. We are proud that our designer team puts all their knowledge and skills into creating original, memorable and unusual labels which truly make the products stand out from the crowd.
We are looking forward to showing our design skills!