Access to information is more available to consumers than it ever has been making the general public far more educated when it comes to making purchases. Knowledge is power and marketing initiatives have to change as technology changes and consumers demand more from businesses.
Simply look at Netflix and the model of entertainment that is void of advertising.
The quick growth of Netflix and other companies providing ad-free media is on the rise. This evolution within traditional media is a sign of consumers revolting against customary marketing practices. Consumers want information in their time-frame and when it fits their life. This bucks every aspect of interruption marketing and social media advertisements.